Posts tagged Marketing
Check your martial arts school marketing
Jun 29th
I was talking to a few parents the other day, and they were talking about how they and their kids recently quit their martial arts school. Naturally, I asked why and they said something that I didn’t expect.
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Classifying people that seek out your business
Jun 22nd
I was talking to a martial arts school owner the other day, and he was talking about leads and prospects and referrals. I was confused with the way he was talking about them though, because he wasn’t using the words correctly.
So I decided to make a post about it.
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Like flies to vinegar??
Jun 21st
A few weeks ago, we started seeing a lot of gnats around our sink. To get rid of them, we put out a bowl with vinegar in it. This is what the all-knowing internet told us to do!
It worked great! The gnats all flocked to the bowl of vinegar. They flew around it and they loved it. The problem is that they didn’t die, they just hung out. We didn’t know what to do with them once they were all there.
What does this have to do with your business?
9 Ways to Improve a Parent’s Night Out Event
Jun 16th
Parent’s Night Out events are a great way to improve happiness of your current students (and improve retention!) and also to gain new students.
A Parent’s Night Out is where you “babysit” your students for a few hours on on a Friday or Saturday evening so that the parents can get a night out. When you do them, you need to make sure you plan them out and improve them every single time.
A few ideas to make your current Parent’s Night Out events shine:
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Great and Bad Months
Jun 15th
In running your business, sometimes you need a quick way to tell yourself how you’re doing. All the growth rates, retention rates, and other numbers are easy to get lost in, and sometimes you just need a way to tell yourself, “Great job!”
When I first bought my business, I came up with a system to say how well I was doing without all the other fancy calculations and metrics. At the time I also hated talking about my business in business terms, which is a big mistake. You won’t grow if you don’t know where you’ve been!
Capitalizing on the New Karate Kid Movie
Jun 14th
Are you capitalizing on the new Karate Kid movie? You should be!
I waited until now to mention the movie because everybody else has been talking about it, and after I came back from my hiatus, most movie theaters were booked. There are other ways to capitalize on the movie after it has come out though. Here are some ways to get new students from the movie:
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