Business for Martial Arts
I will help grow your martial arts school!
Making a Game Manual
Jun 17th
In a kids-based martial arts school, having a game manual is very important. This is a binder that you keep track of every game and every fun thing that you can do with your kids classes. This includes games like dodgeball and capture the flag, but also fun things like grappling and sparring.
9 Ways to Improve a Parent’s Night Out Event
Jun 16th
Parent’s Night Out events are a great way to improve happiness of your current students (and improve retention!) and also to gain new students.
A Parent’s Night Out is where you “babysit” your students for a few hours on on a Friday or Saturday evening so that the parents can get a night out. When you do them, you need to make sure you plan them out and improve them every single time.
A few ideas to make your current Parent’s Night Out events shine:
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Great and Bad Months
Jun 15th
In running your business, sometimes you need a quick way to tell yourself how you’re doing. All the growth rates, retention rates, and other numbers are easy to get lost in, and sometimes you just need a way to tell yourself, “Great job!”
When I first bought my business, I came up with a system to say how well I was doing without all the other fancy calculations and metrics. At the time I also hated talking about my business in business terms, which is a big mistake. You won’t grow if you don’t know where you’ve been!
Capitalizing on the New Karate Kid Movie
Jun 14th
Are you capitalizing on the new Karate Kid movie? You should be!
I waited until now to mention the movie because everybody else has been talking about it, and after I came back from my hiatus, most movie theaters were booked. There are other ways to capitalize on the movie after it has come out though. Here are some ways to get new students from the movie:
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Another community increasing idea!
Jun 11th
I can’t believe I forgot about this next issue. If your students form cliques, then that’s just as bad as them showing up for class, doing their form, and leaving as soon as they can.
New students always need to feel like a part of the school or they won’t be students for very long. This goes for new people in the school, new people in intermediate classes, and new people in advanced classes. This can be an opportunity for huge retention gains, or a way to lose students quickly.
Increasing your school’s community
Jun 10th
Alright, you sat through my lecture/story about one pitfall of enhancing the community feeling in your school without thinking about the rest of your business first.
Remember: Your product/program/curriculum has got to be GREAT all the way through, not just good.
So how do you create a community in your school? The short answer is: you don’t. You cannot “create” a community. You can only give your students opportunities to form more friendships and to create their own community.
Creating a community to improve retention
Jun 9th
We’ve all heard that creating a community is very important for retention. What’s more important is your overall program. A community will not mask a boring program for very long. On the flip side, without a community, your awesome program will never really shine either. My thoughts are that you must have a great program/curriculum first, then worry about everything else.
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Do you accept credit cards and checks?
Jun 8th
I was talking to a martial arts center the other day, and they were complaining about how expensive accepting credit cards is. BULL! It’s way more expensive to not take credit cards.
Find out why students are signing up!
Jun 7th
Do you know why students are signing up? Two of the most important questions to ask people when they call or stop by:
- How’d you hear about us?
- What makes you want to join martial arts?
Calculating Your Retention Rate
Jun 4th
Continuing my recent theme of customer service, I realized I had not mentioned how to calculate a retention rate for your school.
There are probably other ways to do it, but the way I calculate it is:
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