CustomerExperience
Reward your students for referrals
Jun 18th
If you want referrals, you have to tell people you want referrals. Then you have to reward people for referring other students to you.
There are a lot of issues I will eventually talk about regarding referrals, but for now, I want to mention something that I’ve not seen very many martial arts businesses do.
Making a Game Manual
Jun 17th
In a kids-based martial arts school, having a game manual is very important. This is a binder that you keep track of every game and every fun thing that you can do with your kids classes. This includes games like dodgeball and capture the flag, but also fun things like grappling and sparring.
9 Ways to Improve a Parent’s Night Out Event
Jun 16th
Parent’s Night Out events are a great way to improve happiness of your current students (and improve retention!) and also to gain new students.
A Parent’s Night Out is where you “babysit” your students for a few hours on on a Friday or Saturday evening so that the parents can get a night out. When you do them, you need to make sure you plan them out and improve them every single time.
A few ideas to make your current Parent’s Night Out events shine:
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Another community increasing idea!
Jun 11th
I can’t believe I forgot about this next issue. If your students form cliques, then that’s just as bad as them showing up for class, doing their form, and leaving as soon as they can.
New students always need to feel like a part of the school or they won’t be students for very long. This goes for new people in the school, new people in intermediate classes, and new people in advanced classes. This can be an opportunity for huge retention gains, or a way to lose students quickly.
Increasing your school’s community
Jun 10th
Alright, you sat through my lecture/story about one pitfall of enhancing the community feeling in your school without thinking about the rest of your business first.
Remember: Your product/program/curriculum has got to be GREAT all the way through, not just good.
So how do you create a community in your school? The short answer is: you don’t. You cannot “create” a community. You can only give your students opportunities to form more friendships and to create their own community.
Creating a community to improve retention
Jun 9th
We’ve all heard that creating a community is very important for retention. What’s more important is your overall program. A community will not mask a boring program for very long. On the flip side, without a community, your awesome program will never really shine either. My thoughts are that you must have a great program/curriculum first, then worry about everything else.
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Satisfying Students in Your Classes
Jun 3rd
Satisfying your students should be the number one priority of a martial arts business and school, right?
WRONG!
3 Giant Tips to Increase Student Retention
Jun 2nd
There are many quick and easy ways to increase retention and increase your student’s experience at your school. Here’s a few that I’ve seen/found/come up with myself. Note that the best (read: hardest) ways to increase retention is to be a great teacher, and to have a good program that’s deep enough for students to want to stay for a long time. Those issues can be written into whole books so those are not my goal for this post. This post is about things you could do this month if you chose to.
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Customer Service is Important
Jun 1st
Lately, I’ve been reading a lot about customer service. I’ve found that so many martial arts businesses and schools do not put any care into customer service (the customer EXPERIENCE). Martial arts school gurus talk a lot about retaining students (retention). There is only one good way to retain students: improving the customer’s experience, whether that customer is a child or an adult.
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