Advertising

Finally, we get to designing ads for whatever you choose to do as your summer program. I have found that Ryan Wheaton has talked about 10 Irresistable Offers and information on your Calls to Action. This is all great information for the construction of your ads and I highly recommend his site.

He says most of what I wanted to say, but I have some other tips, in no particular order: Continue reading “What are your summer plans? Part 5” »

In the last post, I talked about which advertising vehicles you can look at to advertise your summer programs. This time, I’ll talk about how I actually go about planning a summer advertising program. Next post will be about the design of the ads and the basics of ad design. Continue reading “What are your summer plans? Part 4” »

The next part in our series on summer plans is Advertising. Go read part 1 and part 2 before this to catch up.

Advertising is a tricky topic and there’s a lot to say about advertising. For this post, I’ll stick to advertising solely for summer programs. First thing’s first: if this is your first true summer for your business, then you will need to try a lot more media (places that allow you to advertise) than if you have been around a long time. If I tell you that local parenting magazines really work well in my area, they may not work well in your area, no matter how great your ad is. Speaking of which, local parenting magazines in my area don’t work, but I know other business owners that swear by them because they work so well! Continue reading “What are your summer plans? Part 3” »