If you’ve been in business a while, you’ve heard some of the same questions over and over again. That’s a good thing, because it means you can easily come up with “canned” responses.

When I say “canned”, I don’t mean boring answers. I mean ready-to-use answers.

Here’s my secret system to increase your sales skills:

  1. Write down every question you can think of that leads ask.
  2. Take every question and write an answer. Any answer at all. Even if you repeat yourself.
  3. Wait at least 24 hours or more, then re-read all your answers. They were crappy weren’t they?
  4. Re-write your answers, this time, saying every answer out loud.
  5. Wait 24 more hours, then re-read your answers again. Fix any more problems and tighten up your answers. Be concise but informative.
  6. Now that the answers are done, work at memorizing them. Make sure you can recite them in your sleep.
  7. Over time, refine your answers and always look back at what you wrote to fix or update any problems.

This “secret” plan will work, but it’s hard work. You have to constantly be on improving your sales techniques as you’re in business. What you say today should not be the same thing you say next year…or even next month. You can always be better!

It’s worth it. The best martial arts school marketing in the world won’t save you if you can’t convert them into paying customers!

By the way, one blog that helps with sales skills is the Selling Sherpa. He’s awesome!

Related posts:

  1. Check your martial arts school marketing
  2. Find out why students are signing up!